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Birds of a Feather FLoC Together
Google has a privacy-minded alternative to personal data collection, kind of. Is steaming TV the next placement gold rush? Is your social media culturally relevant or cultural appropriation?
Rob Bettis
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Let’s Talk About Why Personalized Ads Ads Matter
Facebook launches another broken platform. What is the cheapest social content you can produce? And another social network that is low-key killing it.
Rob Bettis
Feb 28
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The only thing constant is change.
Fallout from Google Ad's match type changes. Facebook is implicated in falsifying data to advertisers. And video ad performance is growing in all shape…
Rob Bettis
Feb 21
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Is there a 'Roaring 20s' coming post-pandemic?
Does Google's latest algorithm mean less traffic for your brand? Will Shop Pay bring new life to Facebook Shop? Or will TikTok jump to the front of the…
Rob Bettis
Feb 14
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What Is Apple Really Trying To Accomplish Through Its iOS 14 Changes?
Google shakes up Google Ads' targeting. How good is 'good enough' for Core Web Vitals? And one DTC trend for 2021 that you should not ignore.
Rob Bettis
Feb 7
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Google's New, More Private Solution To Browser Tracking Cookies
Updates to Google Shopping. The Latest on forthcoming iOS 14 shakeup. And "Roaring Kitty" calls the GameStop debacle.
Rob Bettis
Jan 31
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Live or Streaming - What Video Provides The Best Opportunity For You?
Important new details on Facebook/iOS14 changes. Why your business should not be blogging in 2021. And you will never guess who makes up the fastest-gr…
Rob Bettis
Jan 24
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Google: Damned If They Do, Damned If They Don't
Experts look ahead to how government regulation will impact digital marketing. Updates to Instagram & LinkedIn. And is the podcast market in jeopardy?
Rob Bettis
Jan 17
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