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The March To One Million Siloed Ad Networks Continues
New Google Ads features - and one of them is helpful. Teenagers represent a whole new challenge for eCommerce. And why every brand suddenly wants to be…
Rob Bettis
Apr 18
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Huge Consumer Brands Are Plotting Against Apple - Can You Guess Who?
Google Search is favoring product reviews differently. An early study on the percentage of iOS 14.5 opt-outs we can expect. And we look at what DTC com…
Rob Bettis
Apr 11
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21 Years Later & Google Still Has A Discoverability Problem
Can Google Become The Anti-Amazon? Facebook Analytics is sunset. What is next? And are millennials finally catching a financial break?
Rob Bettis
Apr 4
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How Google, The Original Gangster, Should Settle All Family Business
Three big eCommerce developments in the world of video. The key takeaways from a massive Instagram study. And experts squabble about whether SEO is gro…
Rob Bettis
Mar 28
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Is A Media Militia Forming Against Apple?
Stimmy hits hard. Google tests a radical expansion of Shopping. And why Apple may be giving Facebook MORE power with its new privacy changes.
Rob Bettis
Mar 21
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Is 2021 The Year When Everything Becomes An Ad?
Fresh perspective from a bumpy week in social advertising. Google shows their hand on the future of Google Ads. And eCommerce brands aren't the only on…
Rob Bettis
Mar 14
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Birds of a Feather FLoC Together
Google has a privacy-minded alternative to personal data collection, kind of. Is steaming TV the next placement gold rush? Is your social media cultura…
Rob Bettis
Mar 7
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Let’s Talk About Why Personalized Ads Ads Matter
Facebook launches another broken platform. What is the cheapest social content you can produce? And another social network that is low-key killing it.
Rob Bettis
Feb 28
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The only thing constant is change.
Fallout from Google Ad's match type changes. Facebook is implicated in falsifying data to advertisers. And video ad performance is growing in all shape…
Rob Bettis
Feb 21
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Is there a 'Roaring 20s' coming post-pandemic?
Does Google's latest algorithm mean less traffic for your brand? Will Shop Pay bring new life to Facebook Shop? Or will TikTok jump to the front of the…
Rob Bettis
Feb 14
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What Is Apple Really Trying To Accomplish Through Its iOS 14 Changes?
Google shakes up Google Ads' targeting. How good is 'good enough' for Core Web Vitals? And one DTC trend for 2021 that you should not ignore.
Rob Bettis
Feb 7
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Google's New, More Private Solution To Browser Tracking Cookies
Updates to Google Shopping. The Latest on forthcoming iOS 14 shakeup. And "Roaring Kitty" calls the GameStop debacle.
Rob Bettis
Jan 31
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