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Why Is Amazon Suddenly So Thirsty About Email Marketing?
A leaked memo from Facebook gives us insight into post-iOS 14.5 ad performance. Could telecoms be the next big thing in ad tech? And key advertising…
Rob Bettis
May 2, 2021
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Why Is Amazon Suddenly So Thirsty About Email Marketing?
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Americans Reach A Crossroads - Do They Go YOLO or Solo?
A deep dive into a potential post-pandemic boom. Is FLoC a flop already? And the Chinese eCommerce site you’ve never heard of - but that teens love.
Rob Bettis
Apr 25, 2021
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Americans Reach A Crossroads - Do They Go YOLO or Solo?
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The March To One Million Siloed Ad Networks Continues
New Google Ads features - and one of them is helpful. Teenagers represent a whole new challenge for eCommerce. And why every brand suddenly wants to be…
Rob Bettis
Apr 18, 2021
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The March To One Million Siloed Ad Networks Continues
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Huge Consumer Brands Are Plotting Against Apple - Can You Guess Who?
Google Search is favoring product reviews differently. An early study on the percentage of iOS 14.5 opt-outs we can expect. And we look at what DTC…
Rob Bettis
Apr 11, 2021
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Huge Consumer Brands Are Plotting Against Apple - Can You Guess Who?
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21 Years Later & Google Still Has A Discoverability Problem
Can Google Become The Anti-Amazon? Facebook Analytics is sunset. What is next? And are millennials finally catching a financial break?
Rob Bettis
Apr 4, 2021
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21 Years Later & Google Still Has A Discoverability Problem
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How Google, The Original Gangster, Should Settle All Family Business
Three big eCommerce developments in the world of video. The key takeaways from a massive Instagram study. And experts squabble about whether SEO is…
Rob Bettis
Mar 28, 2021
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How Google, The Original Gangster, Should Settle All Family Business
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Is A Media Militia Forming Against Apple?
Stimmy hits hard. Google tests a radical expansion of Shopping. And why Apple may be giving Facebook MORE power with its new privacy changes.
Rob Bettis
Mar 21, 2021
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Is A Media Militia Forming Against Apple?
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Is 2021 The Year When Everything Becomes An Ad?
Fresh perspective from a bumpy week in social advertising. Google shows their hand on the future of Google Ads. And eCommerce brands aren't the only…
Rob Bettis
Mar 14, 2021
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Is 2021 The Year When Everything Becomes An Ad?
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Birds of a Feather FLoC Together
Google has a privacy-minded alternative to personal data collection, kind of. Is steaming TV the next placement gold rush? Is your social media…
Rob Bettis
Mar 7, 2021
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Birds of a Feather FLoC Together
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Let’s Talk About Why Personalized Ads Ads Matter
Facebook launches another broken platform. What is the cheapest social content you can produce? And another social network that is low-key killing it.
Rob Bettis
Feb 28, 2021
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Let’s Talk About Why Personalized Ads Ads Matter
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The only thing constant is change.
Fallout from Google Ad's match type changes. Facebook is implicated in falsifying data to advertisers. And video ad performance is growing in all shapes…
Rob Bettis
Feb 21, 2021
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The only thing constant is change.
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Is there a 'Roaring 20s' coming post-pandemic?
Does Google's latest algorithm mean less traffic for your brand? Will Shop Pay bring new life to Facebook Shop? Or will TikTok jump to the front of the…
Rob Bettis
Feb 14, 2021
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Is there a 'Roaring 20s' coming post-pandemic?
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