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April 2021

Americans Reach A Crossroads - Do They Go YOLO or Solo?
A deep dive into a potential post-pandemic boom. Is FLoC a flop already? And the Chinese eCommerce site you’ve never heard of - but that teens love.
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Rob Bettis
The March To One Million Siloed Ad Networks Continues
New Google Ads features - and one of them is helpful. Teenagers represent a whole new challenge for eCommerce. And why every brand suddenly wants to be…
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Rob Bettis
Huge Consumer Brands Are Plotting Against Apple - Can You Guess Who?
Google Search is favoring product reviews differently. An early study on the percentage of iOS 14.5 opt-outs we can expect. And we look at what DTC…
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Rob Bettis
21 Years Later & Google Still Has A Discoverability Problem
Can Google Become The Anti-Amazon? Facebook Analytics is sunset. What is next? And are millennials finally catching a financial break?
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Rob Bettis

March 2021

How Google, The Original Gangster, Should Settle All Family Business
Three big eCommerce developments in the world of video. The key takeaways from a massive Instagram study. And experts squabble about whether SEO is…
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Rob Bettis
Is A Media Militia Forming Against Apple?
Stimmy hits hard. Google tests a radical expansion of Shopping. And why Apple may be giving Facebook MORE power with its new privacy changes.
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Rob Bettis
Is 2021 The Year When Everything Becomes An Ad?
Fresh perspective from a bumpy week in social advertising. Google shows their hand on the future of Google Ads. And eCommerce brands aren't the only…
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Rob Bettis
Birds of a Feather FLoC Together
Google has a privacy-minded alternative to personal data collection, kind of. Is steaming TV the next placement gold rush? Is your social media…
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Rob Bettis

February 2021

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